For physicians, patient referrals are an important part of their business. It's also an affordable way for healthcare providers to market their services. More patient referrals lead to increased patient retention and revenue. Experts believe that if you are getting 50% of your new patients through referrals by existing patients, then you are truly providing exceptional service to your patients.
Patients today have more choices than ever when it comes to selecting a healthcare provider. Legislation, shifting technology, and new methods for patient acquisition and retention have forever changed how patients previously chose their healthcare providers. The internet has been the biggest disruptor of all because it has decentralized information and made it accessible to everyone.
The patient acquisition cycle starts with acquiring new patients and keeps advancing with retaining them as your loyal customers, and further keeps on revolving with getting more number of patients referred by your existing happy patients, and so on. The fuel that keeps on rotating this cycle to get more patients is derived from an inspiration of providing an exceptional patient experience
