Matt Cutts, Google's authority on SEO, released a video explaining how web owners can disavow links in order for penalized sites to get a fresh new start. He says that anyone who has hired a SEO company that resulted in bad links can use the disavow tool aggressively. In some cases website owners may want to disavow entire months or years of bad links, depending on how sever they have impacted your site. 
Four years, millions of people affected and one fatal flaw. Those were the final tallies on the day when Americans were supposed to finally be able to reap the benefits of the Affordable Care Act. Nearly four years after Congress approved an overhaul of health care laws in the United States, the federal government launched a website designed to give them access to affordable, quality health insurance. It was supposed to work seamlessly, providing people with more options, better coverage and financial savings. Unfortunately they never...
When content developers try to follow SEO guidelines too closely, they lose sight of the real goal, which is to create content for users, not search engines. Google's Matt Cutts has relieved many webmasters from the confusion over how many links are allowed on a web page. Many content creators were convinced the limit was 100 links per page, but...
A checklist helps keep a website within the realm of bringing value and traffic to the business. Avoiding a checklist can lead to missing out on important components that could help the site's success. Since websites can be complex--depending on your business goals--it's a good idea to review the following expert tips and use them as a guide for your web development. Content Content development is...
Small businesses are wise to create websites, but sometimes miss the point of what websites are about. Understanding that a website is not a get rich quick scheme is an important key to approaching web development. Here are common website mistakes made by impatient small businesses: Rushing to Make Sales Before your website can win the trust and loyalty of customers, you need to first learn about your...
Google is celebrating its 15th birthday with an interactive piñata doodle. Google is an American multinational corporation specializing in Internet-related services and products. These include search, cloud computing, software and online advertising technologies. Most of its profits are derived from AdWords. Google's headquarters in Mountain View, California, is...
Google is helping nightlife seekers easily track down local restaurants and nightclubs with Zagat, which provides ratings and reviews based on customer surveys. Google announced the relaunch of the Zagat website and mobile app for Android and iPhone in the summer of 2013. One of the new features of this relaunch will be the appearance of editorial videos and curated lists of local establishments for searches such as "best organic food in San Francisco."
Zagat, which has rated restaurants with a 30 point system since its inception in...
Online businesses are realizing in 2013 that social media is the message, which is creating a major shift in marketing towards social media engagement. Businesses are learning that building an online community through social media is the key to nurturing and converting sales leads. Social media is not a place for direct sales and is more suited for developing leads than sending traffic to your online hubs for landing pages.
Content Marketing Google+ is attracting a significant following now that the "+1" button...
Google Authorship is a set of tools designed to connect web content with the Google+ profile of the content creator. Authorship can help your search rankings, as it assigns "Author Ranking" to your content. One of the advantages of setting up Authorship is that it indexes writers in Google's search engine and matches them with their articles and blogs. Authorship is still in its infancy and now there are concerns about how it affects search and traffic results.
A web owner named Alex Yumashev of Jitbit.com using Authorship noticed...
According to an assessment performed by Pure Oxygen Labs, only 56% of Fortune 100 companies are providing any kind of mobile content designed for smartphone users. This minimalist attitude toward optimizing content for mobile experiences could potentially take a large chunk out of these companies' rankings when it comes to where Google places them on search results, due to changes in Google's mobile algorithms.
Mobile industry statistics have shown and continue to support the importance of ensuring high quality optimization of website...
