Social media has grown into an important business tool within the past several years, reaching far past the early days of only being a place for posting food photos and selfies. Established businesses often have a robust presence across several social platforms.
In a time of rapidly changing digital landscapes, it can be hard for dental practices to keep up with the latest trends that bring patients through their doors.
Local searches signal intent, and they are more likely to buy your product or service. This makes it perfect for dentists as 18% of local searches lead to purchases.
During the COVID-19 shutdowns of 2020, many dental practices embraced teledentistry so that they could offer their patients consultation and diagnostic services. Even after the practices reopened, teledentistry has continued to facilitate safe interactions and communication between dentists and their patients.
Ideally, patients visit a dentist twice a year to maintain a good oral hygiene routine. We conducted a survey to find out how frequently patients throughout the US consulted a dentist. Here we discuss the findings of the survey and the conclusions that we can draw from it.
For dental practices, digital marketing matters more than ever before, as 74.6% of patients perform online searches to look for a dentist. Digital dental marketing can help dentists to strengthen ties with existing patients and also bring in new patients. You might have many goals concerning where you want to be and how much you should have earned in the next five years as a leading dental care provider. However, to achieve your goals, you must have a flexible and in-depth marketing plan. You won’t get desired results if you don’t have an effective marketing plan in place.
With the rise of the internet, it is becoming increasingly competitive for dental practices across America. Being a great dentist is not enough, and many dental practices need to implement a digital marketing plan to acquire more patients. While some practices choose to do marketing themselves or not at all, many practices do choose to work with dental marketing consultants who help them grow and expand their patient base.
Referrals are extremely important when it comes to the growth of your dental practice. Data from a “Trust in Advertising” survey found that 83% of respondents trust the opinions of those close to them, and 66% trust online opinions. These are huge pools of new patients that your dental practice can take advantage of.
The best way to learn about dental online marketing and your target market is hiring an experienced team that has worked with several dentists. Traditionally, the most effective way for dental offices to attract new patients has been from referrals. Today, the same concept exists online in the form of...
