Predictions That Will Revamp Digital Marketing in 2015

Planning and good planning is a marketer’s weapon. So here’s a sneak peek for businesses and marketers as to what will matter in 2015.

Content Is and Will Continue to be the Most Vital Factor

Inspired content will make a difference. Lots of companies and businesses out there are creating good content. How will you stand out? The secret lies in mapping the content to the purchase funnel. For the bottom of the funnel keep content...

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2013: The Year That Saw Link Building Strategy Suffer

Link building in 2013 underwent a serious identity crisis. The major factors that led to the death of link building revolted around Google getting smarter and the users getting even savvier. Therefore, the traditional links were slowly getting clouded by Google shopping ads, image and news results. This made it even harder for a successful...

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4 Social Media Trends You Can’t Ignore in 2014

Online businesses are realizing in 2013 that social media is the message, which is creating a major shift in marketing towards social media engagement. Businesses are learning that building an online community through social media is the key to nurturing and converting sales leads. Social media is not a place for direct sales and is more suited for developing leads than sending traffic to your online hubs for landing pages.

Content Marketing Google+ is attracting a significant following now that the "+1" button...

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