Social media is a great platform for businesses to get new leads and improve their brand awareness. However, creating, distributing and managing content on different social networks can be challenging for small business owners....
Social media is a great platform for businesses to get new leads and improve their brand awareness. However, creating, distributing and managing content on different social networks can be challenging for small business owners....
This wonderful quote by marketing Guru Philip Kotler says it all. Gathering competitive intelligence has always been a serious marketing tactic, only it has evolved over time. The whole process is an opportunity to peek on your competitors marketing strategy, their strength and weakness so you can leverage it and come up with a better and improved plan.
