The Internet is a useful tool for both businesses and customers because it enables business owners to expose their services and customers to weigh up the pros and cons of different brands. With numerous sites providing updated statistics for global brand rankings, people are referring to the net as a way of finding out the position of top companies. So how are these rankings generated? Well, scrupulous information is collected from web users who can decide whether or not they deem a brand as 'positive' or 'negative'. When...
