Blogging is a tough art to master. You can write the most fascinating, thought-provoking content, but without readers, what's the point? Popularizing your blog is crucial to the success of your blog. Fortunately, there are simple things you can do to fortify its reputation and increase its viewership.
Maintain a professional look. Keep a clean, professional design for your blog that complements your writing style. A well-kept blog page will convey to readers how seriously you take your blog, and an intelligent...
Read This Post »
The modern music industry and social media networks have become inseparable in the past year. On top of the advent of digital music, record labels and musicians are continuously adapting to the endless possibilities of the social media world, incorporating its features and new advents as a way to reach out to the...
Read This Post »
With the rise of Google +1 and the growing presence of Facebook Likes, its important to understand the fundamental differences between the two features. As stated on the Google website, "the +1 button is shorthand for this is pretty cool' or' you should check this out.' Click +1 to publicly give something your stamp of approval. Your +1's can help friends, contacts, and others on the web find the best stuff when they search." According to Facebook, 'the Like button lets a user share your content with friends on...
Read This Post »
In our last post we put a compiled list of the pros of SMM to enable you to reach your objective for online marketing. In this post we cover the cons. We believe (and hope you do too) that knowing the cons will reduce the number of mistakes you are going to make!
Cons:
- Information on the social web moves fast, but often at the expense of deeper personal relationships. Marketers, while they can reach customers...
Read This Post »
Earlier the question was Should we do social media marketing" Now the question is what platform is suitable for social media marketing. SMM works best when combined with offsite marketing and helps cut down offsite marketing costs by continuing with the hype created by the offsite initiative online.
Compiled below is a list of social media marketing pros. Once you have them in a single place it is easier to chalk out your social...
Read This Post »
Many businesses are struggling these days, if they have survived this long. The hundreds of thousands of businesses you have died can teach us all something about how to survive, and even thrive, in 2011.
First, you must be willing to change and stop doing just what you did in the past. If you have survived the last few years you probably already know this. If not, you are probably one of those...
Read This Post »
The year 2010 was the year of social media. Social media consolidated its position and by the end of the year major search engines admitted that their algorithm took into account the visibility of a website link on the profiles of the famous and the popular!
The year 2011 will be the year of mobile applications. Internet access via mobiles will increase. Mobile browsers on the other hand will display search results based on location. So ensure your website is a part and parcel of those applications especially if you are in retail,...
Read This Post »
The unofficial results of the census have resulted in a hullabaloo amongst internet marketers. Everyone is asking the same question- should we have a Spanish version of the website"
To quote a popular article eMarketer expects the Hispanic online population to grow by nearly 10 million people between 2010 and 2014.
The above data shows the estimated number of users from Hispanic population segment by the year 2014.
The crucial point is how to integrate this piece of information with your
Read This Post »
Social media has ensured that anyone can talk about anything including your company and how great it is or how it sucks (Aw!)
Are you there during the company bashing sessions on social media platforms?
It is very tough to track everything that is being said about you because even setting up a Google alert with the brand name or product name may not crawl through a social media platform. And that is exactly where the influencers and consumers are. This requires certain amount of manual work but it is worth...
Read This Post »
