Social media platforms, like Twitter, LinkedIn and Facebook, are great platforms you can use to launch an inbound marketing campaign. This is because a great social media marketing strategy will inevitably improve your SEO. Does it work the other way around? Can you use your SEO data to improve the precision of your social media marketing campaign?
Sometimes when marketers do too much research without questioning sources, encountering myths about marketing is quite common, especially when it comes to the internet marketing. Part of the problem is that there are many marketers who claim to be experts even though in reality, they lack experience. Since marketing involves imagination, which almost everyone possesses, many novices feel that their creative ideas are worth sharing. This leads to ideas that may not necessarily be factual. Moreover, Internet marketing myths also arise because...
After a year of handling, running and auditing PPC campaigns at both national and local levels we discovered that we could actually advise people on how to run better and successful campaigns. And that too; for free!
The essence of a successful Adwords campaign is high ROIs. So it basically comes down to running campaigns at a comparative low costs and bringing in higher conversions.
Let’s go through the...
While many web developers have been focusing on the myriad updates in the seemingly never-ending parade of changes made by search engine, Google, when it comes to making sure a website has been designed to comply with the Pandas, Penguins, Hummingbirds and other assorted animals in the Google menagerie, some have failed to pay attention to the guidelines of Google's primary competition. Somewhat slow to make known that particular practices are frowned upon in their establishment, Bing has slipped in a few changes to their webmaster...
Analytics are an important part of today's marketing and advertising world. It allows for the marketers to understand what's working and what isn't with their campaigns, which can be tweaked immediately so marketing budgets can be better spent on real results that provide an even higher ROI. Sometimes analytics can be too segmented or won't work well with more complex websites or the current technology is becoming outdated, such as with the classic Google Analytics. This is where Universal Analytics comes into play and why you should make...
Mobile advertising efforts must be incorporated into any marketing campaign that you hope to see get off the ground. Many entrepreneurs set out to launch a mobile marketing campaign but have no idea where to start or what to include. Here are four mobile elements that you must incorporate into your marketing strategy to make your mobile marketing count: Multi-Level
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Whether it is intentional or not, duplicate business listings can be a big problem for you. Instead of improving sales, duplicate business listings can actually cause you to lose business. Let’s have a look at some of the reasons why this may be the case: Lack of Professionalism Many green entrepreneurs are overzealous and may post duplicate business listings as a way to drive business to their website using multiple keywords. Or they post a listing for their business, forget about it when it doesn’t produce, and post another one...
As visuals become increasingly more important to internet users, Instagram is emerging as a high profile app for businesses to build their brands and for individuals to share photos. The app has even eclipsed Facebook and Twitter as a social medium for engagement. The following tools are designed to work with Instagram to help enhance the social media experience. Analytics Tool Nitrogr.am Nitrogr.am allows you to focus on your Instragram presence by tracking your engagement. The main indicators that the tool provides include...
Are you using a generic top level domain (gTLD), yet? These are the extensions at the end of the website URL, similar to .com, .net, and other types of domains that help denote what type of website visitors are heading to. Just recently a bunch of different generic top level domains were made available in order to better categorize the web (things like .cars, .retail, and so forth). But do the advantages outweigh the disadvantages? And why are gTLDs so important? What's the purpose of the gTLD? Businesses need to be able to have a...
