The patient acquisition cycle starts with acquiring new patients and keeps advancing with retaining them as your loyal customers, and further keeps on revolving with getting more number of patients referred by your existing happy patients, and so on. The fuel that keeps on rotating this cycle to get more patients is derived from an inspiration of providing an exceptional patient experience
The modern healthcare marketing concept integrates the traditional marketing tactics with online marketing methods for matching up to the growing expectations of the informed, aware, and tech-savvy patients. The success of this marketing strategy depends on an enhanced patient experience through increased communication, engagement, and interaction.
Improving HCAHPS (the Hospital Consumer Assessment of Healthcare Providers and Systems) scores is essential because it will reflect in the overall rating for your hospital or medical clinic by Medicare. Because this rating is publicly reported on Medicare website's Hospital Compare page, it poses a risk of losing your prospective patients to your competitors. Not just that, a lower performance on HCHAPS scores can put 2% of your practice's reimbursement at risk.
Healthcare marketing is in evolving phase and physicians are decision makers in this transformation. In the new healthcare delivery model based on transparency, quality outcomes, and patient satisfaction, patients are now at the center of every healthcare marketing strategy. Here are...
A greater patient engagement is a win-win situation for both, the patient and the provider. For patients, it contributes to improved health outcomes, and for providers, it ensures a better reputation among their patients which also increases patient referrals for them. And, with
Digital marketing for healthcare galvanizes the loyalty of current patients and educates prospective patients about their healthcare options. It's always been about connecting with your audience in the right place at the right time. And today, the right place is on the internet and the right time is around the clock.
Consider the following statistics from Pew Research:
Many healthcare practitioners rely on word of mouth and ignore their websites for marketing. However, the capability your website has to generate patient referrals is immense and cost-effective compared to conventional methods like word-of-mouth advertising. With the right marketing strategy, you can attract a targeted online audience and eventually convert them to long-term patients offline. Below are 7 strategies you can use to get more patient referrals to your medical practice.
The internet is making all industries, including healthcare, more competitive. Patients use the internet as a tool to compare rates and quality of expertise. That's why healthcare marketers need to pay attention to the content...
