Analytics are an important part of today's marketing and advertising world. It allows for the marketers to understand what's working and what isn't with their campaigns, which can be tweaked immediately so marketing budgets can be better spent on real results that provide an even higher ROI.
Sometimes analytics can be too segmented or won't work well with more complex websites or the current technology is becoming outdated, such as with the classic Google Analytics. This is where Universal Analytics comes into play and why you should make...
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Mobile advertising efforts must be incorporated into any marketing campaign that you hope to see get off the ground. Many entrepreneurs set out to launch a mobile marketing campaign but have no idea where to start or what to include. Here are four mobile elements that you must incorporate into your marketing strategy to make your mobile marketing count: Multi-Level
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Doing a company relaunch could include something simple like changing your business name, business plan or your logo. But, if you are doing something far more involved like changing your domain name to another domain name, you might be wondering if this really is the smart thing to do. One of the nice things about changing a domain name is that you can still have all the same benefits, but with a different domain URL. It doesn’t matter if you have been in business and had your domain for awhile now (a few years) or for a...
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The growth of online advertising has led business professionals into becoming ferocious advertisers. They all want to sing the loudest and stand the tallest. It is well known that the aggressive marketers, in most cases, draw the most prospective clients. At the crux of this strategy is a strong website.
The value of a website is so crucial to the success of a company that business owners pay huge sums of money to design the best website. That being said, this doesn't mean that the best website is the most entertaining or aesthetically...
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The Internet plays a vital role in linking businesses and their target audiences. Consumers are flocking to the Internet and using a versatile set of mobile devices to stay connected. Your company's online presence must be competitive, original, and appealing, or you could risk losing potential clients and viable leads. Don't lose your online marketing edge due to a failing relationship with your Read This Post »
Over a third of all online searches are now done on mobile devices and this trend is still growing. One of the most important things to remember about mobile users is that they search differently than desktop users. While desktop users work in relaxed environments in the comfort of a home or office, mobile users are usually on the go, either riding in a car or another vehicle or walking around while shopping. However, the majority of mobile users are usually trying to pass time. Mobile requires more immediacy and brevity. Here are some tips...
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The start of a new year is a time when one tends to reflect on a lot of stuff, both intended and unintended. As the new year rolls on I started to reflect on my career choice as a digital marketer. I started my career as a SEO person and I am still married to it. But these days I am having an affair with PPC. Its less demanding, convenient, the outcome is predictable and there is no long-term commitment unless you really want it. ![]()
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Link building in 2013 underwent a serious identity crisis. The major factors that led to the death of link building revolted around Google getting smarter and the users getting even savvier. Therefore, the traditional links were slowly getting clouded by Google shopping ads, image and news results. This made it even harder for a successful...
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Digital marketing is taking the business environment by storm and most marketers are readily embracing it. The force behind this change is technology. You cannot ignore today’s technology and thrive in the competitive market. Take your marketing digital by use of the following tools:
