During the past year, there have been multiple security breaches with major retailers including Target, Kmart, and Home Depot that have affected tens of millions of consumers. As such, it is not surprising that one quarter of the 3,039 participants in Web.com's second annual small business perception survey stated that they were likely to change their online shopping behaviour during the 2014 holiday season. In fact, nearly one third stated that they were seriously considering changing their habits.
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The holiday season is a notoriously slow sales season for everybody that sells something that can’t be put under a Christmas tree. For example, car sales plummet in the winter months around the holidays, and the people who sell cars do everything they can to earn a profit in the slowest months of the year.
While your sales may not be as bad as the average car dealership at this time of the year, the holidays can still be tricky for many salesman and small businesses. However, there are some tips out there that can help you...
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Today’s technology has made many things possible that two decades ago would have been called science fiction. For businesses, the technological advances make the cost of doing business more affordable, especially when it comes to taking care of office space. Instead of having to pay for a whole group of suites, floor, or building, you can allow employees to work remotely. For meetings and other office needs, you can work from a virtual office.
Virtual offices are both more cost-efficient and more convenient than traditional...
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There is a very thin line between sales and marketing. Taking the selling out of sales is an effective strategy that can make the process of sales much more enjoyable. The following details seven ways to beat sales management challenges by focusing on taking the selling out of sales.
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One of the best ways to drive more traffic to your site is to offer special deals. These short term discounts are much more likely to convert visitors into customers. Here are a few ways to offer your visitors deals to entice them into making a purchase.
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Are your employees just coming in for the sake of getting paid? Your organization has a serious problem and should find ways to boost employee morale and motivate them. Here are 10 ways to promote employee motivation in your organization.
Maintain an open office where employees can approach you to speak about their concerns or ask you questions. A happy and contented office is always a productive office.
Employees want to grow and advance within their organizations. So, have career growth plan for employees, so that they
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Building a small-business website is complicated. You’ve got to secure a domain name, generate content, and figure out how to help people find it. By the time the entire process is complete, you just want to get back to business.
But websites are all about doing business. And if you really want a website that works, you should take one more look at yours before you turn your attention back to the day-to-day operations of the office.
Yes, before you flip the proverbial switch and go live with your new site, take a look at it through...
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Planning and good planning is a marketer’s weapon. So here’s a sneak peek for businesses and marketers as to what will matter in 2015.
Content Is and Will Continue to be the Most Vital Factor
Inspired content will make a difference. Lots of companies and businesses out there are creating good content. How will you stand out? The secret lies in mapping the content to the purchase funnel. For the bottom of the funnel keep content...
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The holiday season is a time when most consumers are flooded with advertisements for sales, and companies are looking for ways to get them to buy as much as possible. For the savvy consumer, this can feel a little overwhelming, and it can even make some people resentful of the companies they do business with.
If you don’t want your company to be a part of the group consumers resent for their relentless holiday pressure, chances are you’ll need to do something to show them that you value...
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Getting visitors to your landing page is only the first step of conversion. Making the visitors convert is another hurdle all together. When visitors stop by your landing page, you want them to give you their contact information in exchange of the offer you have.
Related: How to Identify Landing Page Hotspots
How...
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