Undoubtedly, the evolution of digital media and the decentralization of information has completely changed the way patients used to find a doctor or specialist for treatment or consultation. Instead of depending on word-of-mouth referrals or commercials, internet has enabled patients to seek out information, compare all options, and make decisions regarding their health.
While you might consider it as a hurdle to your healthcare business’s success, you can actually leverage it as a strategic advantage – so long you take...
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Healthcare marketing is in evolving phase and physicians are decision makers in this transformation. In the new healthcare delivery model based on transparency, quality outcomes, and patient satisfaction, patients are now at the center of every healthcare marketing strategy. Here are...
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A greater patient engagement is a win-win situation for both, the patient and the provider. For patients, it contributes to improved health outcomes, and for providers, it ensures a better reputation among their patients which also increases patient referrals for them. And, with
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For businesses, animated videos marketing marketing can help break new ground in reaching different market segments. Video marketing gives you an opportunity to tell a story, whether it be about your product or customers. With video, you can share compelling messages that connect with your audience and get them to take action.
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The best way to learn about dental online marketing and your target market is hiring an experienced team that has worked with several dentists. Traditionally, the most effective way for dental offices to attract new patients has been from referrals. Today, the same concept exists online in the form of...
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Digital marketing for healthcare galvanizes the loyalty of current patients and educates prospective patients about their healthcare options. It's always been about connecting with your audience in the right place at the right time. And today, the right place is on the internet and the right time is around the clock.
Understanding healthcare digital marketing trends
Consider the following statistics from Pew Research:
Once a website is launched it should not be forgotten by its owner. Websites don't just evolve and attract traffic on their own, as they require regular maintenance to survive. The best way to keep a site alive is with fresh evergreen content...
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Website redesign is the process of improving and updating a website to enhance the user experience (UX) and keeping the website up-to-date with latest trends and technologies. A website redesign checklist helps us in avoiding the pitfalls of poor planning and execution.
Following a website redesign checklist also ensures a systematic and complete execution of all the SEO perspectives before a website gets live.
Pre-launch website redesign checklist
What to check...
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Many healthcare practitioners rely on word of mouth and ignore their websites for marketing. However, the capability your website has to generate patient referrals is immense and cost-effective compared to conventional methods like word-of-mouth advertising. With the right marketing strategy, you can attract a targeted online audience and eventually convert them to long-term patients offline. Below are 7 strategies you can use to get more patient referrals to your medical practice.
Pay Per Click...
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Word-of-mouth is the big differentiator. It can make or break a brand, increase conversion rates and catapult a company to new levels.
And that was before the Internet even existed.
In this...
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