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Is
your website generating revenue for your business? It should because
the internet has become a major channel for getting business
and will keep on growing for the foreseeable future. If it
is not, you need search engine marketing for your website.
Designing
your website is the first of three steps that will help you
generate revenue from your website. You need to bring prospects
to your website, and once they are there, get them to take
the next step to conduct business with you – either
purchase items you are selling on the website, or contact
you (either by calling or filling a form on the website) for
conducting business with your company.
Getting visitors to your
website and converting them to your customer can only be accomplished through a
well planned search engine marketing strategy for your business.
However, before your start website optimization and search engine marketing,
you will need to do some fundamental analysis. Here are some of the questions
whose answer will help you start your website marketing campaign:
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Who are your products ’ or services’ primary customers? |
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How is your product different from the other products existing in the market?
Are those differentiators communicated on the website?
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Which competitors show up on the first page of search engines for your products
or services?
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What keywords do your prospects use to search for your products or services on
search engines?
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How competitive are the keywords that are currently used to find your product
or service on search engines?
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What percent of your visitors to the website become customers? Or, what is the
conversion rate of your website?
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What is the overall internet business size of your product or service?
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How are you going to popularize your products? (Global, National, Regional)
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Depending on the prospects of the internet
business for your company, your market geography (local, national,
international), you will formulate your internet marketing strategy.
Gmrwebteam.com will help you accomplish this through our website marketing arm
of the company.
Below is the GMR search engine marketing approach:
Analysis -- we identify your search marketing needs with the following
analysis:
o Which keywords are your customers using to find websites of businesses like
you?
o How many searches are happening every month for those keywords?
o Is your website tuned-up for those keywords?
o What successful competitors are doing?
o How many visitors are coming to your website?
o Is your site updated and current for contents, design etc.?
o Where is your website ranked at search engines for various keywords?
Strategy – based on the above analysis, we build
the right strategy for your website:
o Which keywords should your website target?
o What is the best marketing program for your website? Search engine marketing,
pay-per-click, affiliate program?
o What tune-up is needed to optimize your website?
Tune-up – our strategy helps us do the basic
website optimization that all successful sites need:
o Adjust the website for the keywords – add right meta-tags, title,
description, etc. in up to five landing pages of the website.
o Add Google site map to the website.
o Add Press Release and Blog sections to the website.
Monthly Search Engine Marketing Work -- Our
monthly search engine marketing program includes the following:
• Submit the tuned-up website to search engines.
• Submit the site to over 200 directories to generate incoming links.
• Add the website to relevant forums and participate in those forums.
• Add the website to relevant message boards.
• Add press releases to the PR sites.
• Add Blogs to article sites.
We will focus on two keywords at a time and spend approximately 15 hours a
month on the search engine marketing for a $300 per month fee. You can ask us
to focus on more keywords for additional fee.
Contact Us or call
949-679-3418 for any questions about what we can do to market your website.
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