Email marketing program: newsletter campaigns are solicitation through emails

Email Marketing

Email marketing is one of the traditional internet marketing that has been misused by wrong kind of people; and has lost its effectiveness significantly in recent times. However, if done right, this can be an effective source of creating new sales and increase customer loyalty.

Here is how GMRWebTeam can help you get the most of email campaigns:

Start a newsletter campaign to your clients who have opted to receive it. you need to do the following to execute newsletter program:

4	Create an easy process for opting in to receive your email newsletter at all customer contact points – your website, your store front or office, your brochure, etc.
4	Write contents (or get it written – we will write it for you) that is useful for your target audience. For example, if you are a Realtor, then you may want to send emails about how to get your house ready for selling, what you need to look for when buying a house etc. in other words – something that is useful for your customers and prospects.
4	Send it out regularly – at least once a month.
4	Do not try to sell anything through your newsletters. However it is perfectly OK to announce latest news about your business through the newsletter.

Start a promotion program through email to increase customer loyalty and frequency of visit to your business – start a regular promotion and ask your customers to sign up for the promotion. Below is the simple process:

4	Create a promotion for your customers – Example, if you are a restaurant, you can start a weekly drawing for dinner for two.
4	Announce the promotion and recruit customers to sign up for the program at every place of contact – website, store, promotion etc.
4	Taking the above example – draw a winner and send an announcement to everyone through email about the winner.
4	You can make the mailer even more effective by creating an offer for people who did not win – like discount or preview of say a new dish.
4	You can also announce “members only” news or programs to the list when you send information about the winner.
4	Treat the winner like a celebrity when they come to redeem their prize.

While you send the campaigns, you need to be careful that the mail servers do not think of your campaign as spam. Even though the people in your list have agreed to receive your newsletter or email, mail servers do not know it.

As a marketing company, understand the value of the email campaigns and we are also on top of the regulations to ensure your campaign meets government rules that regulates email campaigns. We also keep up with the email server requirements so that your emails are not dumped in their spam folder.

Click Here to contact us about our email program.

Home

Small Business

Medium Business

Ecommerce Package

Outsourcing

Gallery

About Us