If you want to know how this is arrived at take a look at the formula generated by Larry page and Sergey Brin of google

We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85. There are more details about d in the next section. Also C(A) is defined as the number of links going out of page A. The PageRank of a page A is given as follows:

PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))

Note that the PageRanks form a probability distribution over web pages, so the sum of all web pages' PageRanks will be one.

PageRank or PR(A) can be calculated using a simple iterative algorithm, and corresponds to the principal eigenvector of the normalized link matrix of the web.

This formula is considered as a base, for drawing the conclusions in order to increase the page rank, I am not linking it with formula and explaining the reasons why it behaves like that as it is out of scope for the website design customers, if you still want to know more about it, Call GMR at 949-679-3418 and say I want to know more about increasing the page rank. We shall be happy to assist you in detail

By using this logic, we also note that the page that is linked with all the outgoing links will have a poor page rank, but the landing page, page rank improves.

This also explains the reason why link exchange program is considered as a good means to increase the page popularity and also hints about the spamming of a website.

The formula also tells you that, if the website you are advertising is low on page rank, then your page rank shall come down and the person where you are advertising is getting profit out of you.

By increasing the number of pages on a website page rank also increases. This does not mean you duplicate the same page n number of times to multiply with damping factor, the search engine is also penalizing by including a negative sign for the repeated pages which decreases the page rank. If they are more than anticipated, whole of the website is considered as spam and presses an alarm to get itself blacklisted.

A webpage is only indexed once, though you give the links from 10 different pages, internally it is not indexed all the times a spider visits the page. So have different links to different landing pages so that the page rank of landing page is increased.

Apart from the above formula search engines also employ different algorithms that check the credibility of the search engine optimization company. Say google or yahoo is checking for gmrwebteam’s credibility as a search engine, they look at following questions

Where is this company(GMR) located? We write in our about us saying we are located at Irvine, California.

How many people are working on SEO? We say that there would be a team of 4 working on each website, you might ask why is this required, yes it is required because SEO companies charge a large amount of money saying that it is a very big task. But according to google or yahoo or msn the search engine optimization is more a science and if done logically it does not take more than 4 people work. So companies promising huge work force for SEO are considered as the companies boasting itself.

Do GMR use any tools to increase page ranking?
GMR does not use any tools. We consider them as false notions injected into the customers mind, so as Search engines think

Is the SEO Company honest?
Yes we state we are honest by displaying all the work we are going to do for a website that came to us for search engine optimization. So we are even educating the person signing up for SEO with us.

We think similarly for all our clients based on their business model and optimize their website in order to improve the page rank.

Contact GMR Web Team for all your SEO, Page Rank Improvements