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By Ajay Prasad, President, www.gmrwebteam.com
Below are some SEO tips for adding relevant contents to your website for better search engine visibility of your site: |
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Add Frequently Asked Questions or FAQ page. FAQ is typically the most relevant content for your target audience, which is why search engines give a lot of weight to this page. Make sure that you are using the targeted keyword(s) in the FAQ page. Update the page as you get more questions from your target audience (customers). Write the FAQ page in question/answer mode; with all questions listed on the top of the page to help your website visitor quickly find what they are looking for.
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Useful Tips and Guides. Whatever is your business, gather the most useful tips and guides and create a page for it. make sure that there is enough value for a visitor so that he/she can bookmark the page and also make it easy to send the page to friends of visitors. Keep the page keyword rich for appropriate indexing. Update the page whenever you come across a new tip. Write the page in problem/solution mode, with all problems listed on the top of the page, to helps a visitor quickly identify their issue(s). |
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Add pages that helps educate people about their hot button issues and helps them make decisions. that solves a problem. It could be related to your products or services, or simply information to help your prospects make decisions. For example, say you are a surgery center. Your website could include information about details of specific decease, how to prepare for a surgery, risks of specific surgery, etc. Your website will become a reference site for people thinking about surgeries, irrespective of where they are located. Again, make sure that the information is topic based and all topics are listed on the top to help a visitor locate appropriate topic for them.
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Pages with historical information about your business will index your site higher with search engine and also provide help to visitors looking for the information. For example, suppose your site is related to Lasik Surgery. Adding pages on the website about the history of Lasik Surgery would help a visitor see the development of the procedure over a period of time, and may address their questions. This should automatically become a keyword rich content page for the site.
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Expert opinions – you can build relevant content for your website by listing expert opinions. You can get the information from 3rd party sources, or even interview the expert and post the interview transcript. Make sure that you have addressed the copyright issue and have told your interviewee about your intent to post the transcript on the website upfront.
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Pages with latest industry information. You can get information from RSS feeds and from other 3rd party sources. For example, the Lasik Surgery site can add excerpts of latest research findings and link it to the detailed page. a visitor would find this information useful, and this will get search engine robot visits from the connected sites.
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Pages with relevant data will enhance your website usage and get search engine visibility. For example, the Lasik Website can include pages that list the number of surgeries performed by state/city by month. Assuming that the numbers are large, the information may help some fence sitters make decision about getting the procedure done.
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Pages that offer advice from industry expert. Let a visitor post their questions and an expert answer it regularly (say once a month). This page will become useful for a visitor and will keep on getting new content, which search engines value.
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Contest page, post winners – want to create excitement among your customers and prospects, start content on the website. it could be as simple as posting before/after picture after Lasik surgery and let visitors vote the winner. You can start this contest with dinner for two or tickets to a movie theater. Depending on your website visibility, restaurants would be happy to provide the gift certificate to you for free because of the free publicity they will receive.
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Add useful videos related to the product on the site. It could be “how to” guide or a video from your customer using your product. Describe the videos in your source code and the pages so that search engine can index it.
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Ask your customers and prospects for ideas related to your product/service and add it to a page. For example, say your website sells specific spice, ask visitors to post different recipes that they have tried using your spice. This will provide useful ongoing source of content for the website, which will be valued by search engines.
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Send out newsletters and post it on the site. Encourage people to write in their comments about the newsletter on the website. this again will add relevant contents to your website.
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Details of people in your industry; especially successful ones. This information will always be the most relevant for your website, and your page will be found very often when someone types the name of featured person on search bars of search engine. add one person every two weeks to get regular visits by search engines.
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Create pages where selected people can login and write their opinion about the latest happenings in your industry, and how it impacts customers and businesses. You can provide login access to certain number of experts and ask them to add the latest happenings and how that impacts your industry in their opinion.
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Create “Your Page” for your visitors where they can create their own page and send it to others. Let others comment on the page to keep the content fresh. For example, a puppy related website can let a visitor create a page for their puppy, post pictures and write about their puppy, and be able to send the page to their friends. You will get lots of content for search engine optimization, plus this can be a great viral marketing program.
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These are some ideas. assuming that your website is designed to be search engine and visitor friendly, you can use one or all of them for your website and see positive results within a short period of time. Call 949-679-3418 or go to www.gmrwebteam.com to contact us for a free website evaluation and SEO proposal.
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