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A website for your business without a marketing program to bring it in front of your prospects is just like printing magnificent brochures for your business and storing it in your back office and would result in no return on your investment.
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The three basic strategies for generating revenue through websites are
- Pay-per-click advertising
- Search engine optimization (SEO)
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Below is a quick description of the second of three strategies
Search Engine Optimization (SEO) - Another method of getting targeted hits to your website is optimizing your website for search engine so that search engines select your website when someone uses keyword to search for a business like yours.
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It will take time to accomplish this, but once you get there, this could mean a lot of money for your business. Here is some basic process to optimize your website:
a. Use Keywords in your website address.
b. Add targeted keywords in your title and contents |
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c. Include the keywords in the source code of your program. Get a programmer if you are not sure how to do it.
d. Add lots of relevant contents on your website.
e. Use Blog & RSS feed to propagate your articles with links back to your website.
f. Get lots of links to pointing to your website. There are several services that offer reciprocal links.
g. Another effective method is to get one-way link pointing to your website. You can purchase these links (fairly expensive) or write good contents for your website so that others would like to point to you.
You may need to hire outside agency to accomplish some of it, and it will take time. While this is happening, use pay-per-click advertisement to maximize sales from your website.
Call gmrwebteam.com at 949-679-3418 to find out if your website is optimized for search engine, and if search engine optimization would help you generate sales from your website.
About the author
Ajay Prasad manages his 30-employee Website Design Company www.gmrwebteam.com that is focused on increasing sales for his clients. Ajay managed marketing & product development of large corporations for over 20 years before starting gmrwebteam.com.
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