Seven Steps to Building Website for Better Conversion
By Ajay Prasad
Small business owners! A website for your business is a necessity, not a luxury. Just consider these facts:
a) Over 50% of your prospects may search the internet for products or services you provide instead of the Yellow Pages. If you are not there, you do not exist for them.
b) Over 80% of your prospects may want to visit its website before contacting a business.
Even if you have a website, you will not see good results unless your website is properly planned and designed to sell your product or service. A poorly designed website may not project well and could even hurt your business.
Follow the seven steps outlined below to maximize your website return on investment:
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Decide what you want to accomplish with your website before you start. Knowing the end result at the beginning will help you get the most of your website. Below are some examples of why you may need a website:
a. Generate online sales
b. Generate online referrals
c. Generate online leads
d. Build credibility of your business
e. Build a database of your prospects
f. Customer service
g. Delivery method for brochures, advertisement, etc.
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Decide who your target customer is. A website is no different from other pieces of marketing. You will get better results by narrowing your target market.
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Taylor your message to your target audience - same as traditional marketing.
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Design your website structure based on your goals. For example, if you want your audience to visit your website to find specials of the month, make sure that it is featured in all pages.
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Another example - reduce clickable links to drive a visitor to a particular path. Make sure that your message is concise, easy to understand, and appeals to both emotion and intellect. Explain why your prospects need your product/service before your tell then what you offer.
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Decide what you want out of visitor on the website. A well-defined goal will guide you create a call-to-action as you want - purchase your product, contact you for more information, signup for free trial etc. make sure that your offer has a high perceived value; thus "Contact us for information" is not an effective call-to-action.
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Be very careful with graphic design of the website. A good graphic design would provide assurance to a visitor that he is at the right website, create credibility and helps a visitor take steps you want (purchase, leads, referral, etc.).
How is your website? Follow the steps outlined above and you have already taken a leap over competitors because a very small percent of websites are designed with a set goal in mind.
Visit www.gmrwebteam.com and find out how you can get a profit oriented website for your business designed with your goals in mind for only $500.
Call us by phone at 949-654-7897 or email info@gmrwebteam.com for our $500 profit oriented website offer.
This Newsletter was brought to you by...
Ajay Prasad,
President,
GMR Web Team,
Irvine CA, 92606,
USA (949) 654-7897.
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